Thomson Reuters
Global Brand Launch
When Thomson Reuters asked us to help launch its game-changing Eikon platform to the business community, our recommendation was simple: act like a consumer brand and market directly to the end user. We started our campaign by asking people on the streets of financial districts on two continents what they want to see “more/less” of in the financial world. The resulting owned media gave us great content to leverage across the global campaign–including social media, “digital forest” installations and SRO customer events in 14 cities. We also built an enormous LED-clad room for Eikon demos and VIP events in London and NYC and ran an online competition to win a place on a record-breaking South Pole expedition.
The 14-city campaign generated over 3,500 leads and won a Stevie Award for Best Product Launch and recognition from PROMO Magazine’s PRO Awards.